The Outside Looking In
A ground-level look at what it’s actually like to encounter your business.
You know your business too well to experience it like somebody finding it for the first time.
You know what you mean. You know where everything is. You know which bits matter.
Your potential customers don’t.
The Outside Looking In is a fixed-price V&V diagnostic for owner-led businesses and small teams. I experience your business from the outside, work out where what you think you’re communicating and what people are actually experiencing don’t quite match, and give you a clear, practical way forward.
No generic audit. No 47-page report padded with traffic lights. No strategy built for a fictional business with twice your team, twice your budget and ten extra hours in the week.
Just a proper look at the business you’ve actually got.
What happens
Before we speak, I encounter the business cold.
I’ll look at the places a prospective customer is likely to meet you to enquire, book or buy.
The first question I want to answer is simple:
What did I think you did before you told me?
Then we have a 30-minute conversation about what you’re actually trying to achieve, who you want to reach, what’s working, what isn’t, what you’ve tried before and what you realistically have available in terms of time, people and budget.
After that, I go back in with the full picture.
I look at the important stuff: what people understand, where the language gets muddy, whether the interesting thing about the business is actually visible, where trust is being lost, where people are having to work too hard, whether your marketing activity is helping the business objective and where you may simply be wasting time.
I'll then put together a personalised written report explaining what I've found, why it matters and three practical, prioritised recommendations for improving the customer experience and potentially turning more interest into enquiries, bookings or sales. It's yours to pass to your team, implement yourself or use as the starting point for a conversation about getting me to help.
And, importantly, I’ll also tell you what’s already perfectly bloody fine and should be left alone.
What it costs
£195
That price covers one owner-led business or small team, and the principal offer you’d like to be checked, perhaps the service area or primary route through the business, and I’ll have a look at public-facing channels or assets.
If your business is more complicated - multiple brands, substantially different audiences, several service divisions or multiple routes through the business — I can still do it.
Those diagnostics are scoped individually and start from £595
I’ll tell you the price before we begin.
Once you've purchased your review, I'll email you personally within two working days to arrange a convenient time for our 30-minute consultation and confirm the website we'll be reviewing.
Think your business needs an outside pair of eyes?
Click to pay, and I’ll be in touch!
For more info you can email at caroline@vectorandverse.co.uk
Or contact me via the website